Last updated: May 28, 2026
This Cookie Policy explains how Sms Password Bv, a Besloten Vennootschap registered in the Netherlands under company number 62832123, with its registered office at Fellinilaan 131, Almere Stad, 1325TV, The Netherlands ("MagicPassword," "we," "us," or "our"), uses cookies and similar tracking technologies when you visit our website at magicpassword.io (the "Website") and use our services (collectively, the "Services").
This Policy is designed to help you understand what cookies are, how we use them, the types of cookies we use, the information we collect using cookies, how that information is used, and how you can control your cookie preferences. By using our Website and Services, you consent to the use of cookies in accordance with this Policy, unless you have adjusted your browser settings to refuse cookies or have exercised your right to object through our cookie consent mechanism.
This Policy should be read alongside our Privacy Policy, which provides additional information about how we collect, use, and protect your personal data. If you have any questions about this Cookie Policy, please contact us at hi@magicpassword.io.
Cookies are small text files that are placed on your computer, smartphone, tablet, or other device when you visit a website. They are widely used by website owners to make their websites work more efficiently, as well as to provide reporting information and to improve the user experience.
Cookies are created when your browser loads a particular website. The website sends information to the browser, which then creates a text file. Every time you go back to the same website, the browser retrieves and sends this file to the website's server. Cookies are not programs and do not carry viruses or install malware on your device. They are simply data stored in a text file that can be read by the website that created them.
In addition to cookies, we may use other similar tracking technologies, such as web beacons (also known as pixel tags or clear GIFs), local storage (including HTML5 local storage and browser session storage), and device fingerprinting. These technologies perform similar functions to cookies and are subject to the same considerations under this Policy.
Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your device when you go offline, while session cookies are deleted as soon as you close your web browser. Cookies can also be "first-party" cookies, which are set by the website you are visiting, or "third-party" cookies, which are set by domains other than the one you are visiting.
Under the General Data Protection Regulation (Regulation (EU) 2016/679, "GDPR") and the Dutch Implementation Act of the GDPR (Uitvoeringswet AVG), we are required to obtain your consent before placing non-essential cookies on your device. Essential cookies, which are necessary for the operation of the Website and the provision of our Services, do not require consent but must be disclosed to you.
When you first visit our Website, you will be presented with a cookie consent banner that allows you to accept or reject non-essential cookies. You can change your preferences at any time by clicking on the "Cookie Settings" link in the footer of our Website or by adjusting your browser settings.
We respect your choices and will not place non-essential cookies on your device if you have not given your consent. If you withdraw your consent, we will stop using the relevant cookies, although cookies that have already been placed may remain on your device until they expire or are manually deleted.
We use cookies for a variety of purposes, which we categorize into the following groups:
Strictly Necessary Cookies. These cookies are essential for the Website to function properly and cannot be switched off in our systems. They are usually set in response to actions made by you, such as setting your privacy preferences, logging in, or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the Website will not work if you do so. These cookies do not store any personally identifiable information.
Performance and Analytics Cookies. These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Website. They help us to know which pages are the most and least popular and to see how visitors move around the Website. All information collected by these cookies is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our Website and will be unable to monitor its performance.
Functionality Cookies. These cookies enable the Website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.
Targeting and Advertising Cookies. These cookies may be set through our Website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other websites. They do not directly store personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Social Media Cookies. These cookies are set by a range of social media services that we have added to the Website to enable you to share our content with your friends and networks. They are capable of tracking your browser across other websites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies, you may not be able to use or see these sharing tools.
The following is a non-exhaustive list of cookies and similar technologies that we currently use or may use in the future, organized by category:
Strictly Necessary: (a) session_id — a session cookie used to maintain your login state and authenticate your requests to our servers; (b) csrf_token — a security cookie used to prevent cross-site request forgery attacks; (c) consent_preferences — a persistent cookie that stores your cookie consent choices so that we do not ask you again on subsequent visits; and (d) load_balancer — a session cookie used to distribute traffic across our servers and ensure reliable service.
Performance and Analytics: (a) _ga, _gid, _gat — cookies set by Google Analytics to distinguish users, throttle request rates, and generate statistical reports on website traffic and user behavior; (b) _hjid, _hjIncludedInSample — cookies set by Hotjar to analyze user behavior and generate heatmaps and session recordings; and (c) intercom-session — a cookie set by Intercom to track user interactions with our customer support chat widget.
Functionality: (a) language_preference — a persistent cookie that remembers your preferred language setting; (b) theme_preference — a persistent cookie that remembers your chosen visual theme (e.g., light or dark mode); and (c) recent_searches — a session cookie that temporarily stores your recent searches or filter selections for convenience.
Targeting and Advertising: (a) _fbp — a cookie set by Facebook Pixel to track conversions and build custom audiences for advertising purposes; (b) _gcl_au — a cookie set by Google Ads to measure ad conversions and optimize ad delivery; and (c) li_sugr, li_adid — cookies set by LinkedIn to track user behavior and deliver targeted advertisements.
Please note that the specific cookies we use may change over time as we update our Website and Services or integrate with new third-party providers. We will update this Policy periodically to reflect any material changes.
In addition to our own cookies, we may use various third-party cookies to report usage statistics, deliver advertisements on and through the Website, and enable social sharing functionality. These third-party services are governed by their own privacy and cookie policies, which we encourage you to review.
The third-party services we currently use or may use include, but are not limited to: Google Analytics (analytics and performance); Google Ads (advertising and conversion tracking); Facebook Pixel (advertising and audience building); LinkedIn Insight Tag (advertising and analytics); Hotjar (behavioral analytics and user feedback); Intercom (customer support and messaging); and Cloudflare (security and performance).
We do not control the placement or use of third-party cookies. If you have concerns about a particular third-party cookie, you should contact the third-party provider directly or use your browser settings to block that cookie.
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences in the following ways:
Cookie Consent Banner. When you first visit our Website, you will see a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customize your preferences by category. You can update your preferences at any time by clicking the "Cookie Settings" link in the footer of our Website.
Browser Settings. Most web browsers allow you to control cookies through their settings preferences. You can set your browser to refuse all cookies, to accept only first-party cookies, to delete cookies when you close your browser, or to notify you when a website attempts to place a cookie on your device. Please refer to your browser's help documentation for instructions on how to manage cookies.
Industry Opt-Out Tools. You can opt out of interest-based advertising from participating companies through industry opt-out programs, such as the Digital Advertising Alliance (DAA) opt-out page (optout.aboutads.info), the Network Advertising Initiative (NAI) opt-out page (optout.networkadvertising.org), or the European Interactive Digital Advertising Alliance (EDAA) opt-out page (youronlinechoices.eu).
Please be aware that if you choose to block or delete cookies, you may not be able to use the full functionality of our Website, and your experience may be degraded. In particular, blocking strictly necessary cookies may prevent you from logging in or using core features of the Services.
The specific information collected through cookies varies depending on the type of cookie and its purpose. Generally, cookies may collect the following categories of information: your IP address; browser type and version; operating system; device type and model; screen resolution; language preferences; referring website or source; pages viewed and features used; timestamps of access; approximate geographic location (at the city or country level); unique device identifiers; and interaction data (e.g., clicks, scrolls, form inputs).
Some cookies collect personal data as defined by the GDPR, while others collect only anonymized or aggregated data. For more information about how we process personal data collected through cookies, please see our Privacy Policy.
The retention period for cookies varies depending on the type of cookie and its purpose. Session cookies are deleted when you close your browser. Persistent cookies may remain on your device for a period ranging from a few hours to several years, depending on their function. The specific expiration dates for the cookies we use are set out in the cookie settings panel on our Website.
You can delete cookies manually at any time through your browser settings. Please note that deleting cookies will reset your preferences and may require you to log in again or reconfigure your settings.
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in technology, or changes in applicable law. We will post the updated Policy on our Website and update the "Last updated" date. We encourage you to review this Policy periodically to stay informed about our use of cookies.
If we make material changes to this Policy that affect the types of cookies we use or the purposes for which we use them, we will notify you by posting a prominent notice on our Website or by sending you an email, where appropriate.
If you have any questions about this Cookie Policy, our use of cookies, or your cookie preferences, please contact us at:
Sms Password Bv
Fellinilaan 131
Almere Stad, 1325TV
The Netherlands
Email: hi@magicpassword.io
Company number: 62832123
Universal Entity Code: 3120-5433-6433-0895